Shovel Snowsports

Stand Location: Aspen

Built for the Mountain. Backed by the Streets.

Shovel Snowsports is a UK-based, rider-owned brand creating snow gear that blends mountain performance with street-inspired style. Our mission is simple: make high-quality gear that looks good, performs in all conditions, and represents the people who live for the mountain lifestyle.

Launched in 2022, we focus on designing gloves, mitts, outerwear, and accessories that hold up through long days on snow — whether you’re in the park, on the piste, or riding the streets. Everything we make is tested by real riders in real conditions, with functionality, comfort, and style as the core priorities.

We’re proud to support a growing team of snowboarders and skiers who are pushing the scene forward in the UK and beyond. From pros to local legends, we work closely with our crew to develop gear that keeps up with them and reflects their creativity on and off the mountain.

Shovel is more than just gear — it’s a community. We’re here to support events, collaborate with like-minded people, and help more riders get involved in the culture we love. As we grow, we’re staying true to our roots: authentic, rider-driven, and always evolving with the scene.